Part 2 - Susan Gunelius Talks About the Playboy Brand and Her New Book

Part 2 of my interview with Anna Farmery at The Engaging Brand is now available for you to listen to. During the interview, Anna and I discuss my new book, which is coming out in the U.K. in September 2009 and in the U.S. in October 2009, Building Brand Value the Playboy Way.

If you want a sneak peak inside the book’s content or just want to hear more about the Playboy brand and Hugh Hefner as the ultimate brand champion. visit the post announcing the interview on The Engaging Brand, which also provides a synopsis of the interview, or go directly to the The Engaging Brand podcast page and select the blue ’Play’ button near the center of the page on the left side.

If you missed Part 1 of the interview, you can get the details and links here.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.