Pentawards for Package Design 2008 Winners Announced

This news comes courtesy of my favorite package design blog, The Dieline. The winners of the 2008 Pentawards for package design have been announced, and there are some highly creative designs included in the mix. There is some consistency however in terms of trying to use unique bottle designs in the beverage category and clean, crisp designs across all categories.

I think my favorite is the humorous packaging for Tesco chips that features a character called “The Bandito”. The funny part is the way The Bandito’s clothes and accessories change depending on which flavor of chips package he adorns. Very clever and memorable!

I also like the unique packaging for Spark laundry detergent out of Korea. Turning the package into a mini washing machine replica is so simple yet so effective.

You can see all the winners on The Dieline. Which is your favorite and why? Leave a comment and share your opinion.

Images: Thedieline.com

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

Susan Gunelius

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