Have you seen the new Pepsi commercial? I love it. Pepsi has used the word “generation” in its copy for many decades in an ongoing attempt to keep its brand relevant to new generations of audiences. Some attempts have worked and others have not been as successful. I really like this ad which recreates moments in history showing that Pepsi has been around for all of them.
What do you think? You can check the new ad out below.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I related to the ad, I don’t know if young people will. Hmmm, My favorite lately is the nationwide insurance ads, where someone keeps throwing things out their window, onto the car down below. It makes me laugh everytime! I will stop what I’m doing to watch it.
I like the ad… they have changed generations in a few seconds and thus spread a very important message.