Pepsi has officially launched its new logo and package designs. As part of the move to the new look, PepsiCo released a video that shows the evolution of the Pepsi logo and package design. It’s a somewhat nostalgic look at branding history.
I’m not completely sold on the new Pepsi logo and package design. The entire look seems too reminiscent of RC Cola to me. It just doesn’t seem distinct enough to warrant a redesign. I certainly wouldn’t confuse the two brands, but I would have liked to have seen something bolder and more unique from Pepsi. What do you think?
Images: Pepsi, RC
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Looks like Obama logo to me.