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If anyone doubted that print and television advertising were on the brink of suffering, those doubts have been shattered with the recent layoff announcements by not one, not two, but multiple magazine industry leaders in various categories. Time, Sports Illustrated, Fortune and Money have not just let executives go recently, but now, each company is seeking voluntary layoff participants to trim expenses. the culprit – reduced advertising revenue.
The writing has been on the wall that print and television advertising need to prepare for a shift in ad spending from traditional media to online social media. It could be argued that a business model overhaul is required to keep many of these publications floating above water in the long term.
What do you think? Will there always be a place for traditional print magazine advertising, or is the clock ticking?
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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As employees are handed pink slips, an employer like a bank or a brokerage may be prudent to retain their e-mail records. The records are a valuable asset to the employer. –Ben http://legal-beagle.typepad.com/wrights_legal_beagle/2008/10/retain-e-mail-of-former-employees.html
Print advertising will continue to exist, yet it will have to evolve and become more relevant and informative to the consumer. With so many people going online to get their news, fashion and a lot of other types of information, print readership will decline and so will ads, but its simply a shift of medium, as when T.V. was the new hot thing to advertise on, shifting other mediums to the side.
Lior, thanks for weighing in on the debate!
A few job sites seems appropriate about now –
http://www.linkedin.com (professional networking)
http://www.indeed.com (aggregated listings)
http://www.realmatch.com (matches jobs based on your skills)
Good look to those looking for work!
Well if you listen to Kool-Aid drinking word of mouth marketing people it will evaporate.
It’s not going anywhere, anytime soon.