Social Media, Branding, and Content Marketing for SMBs

This week, I participated in Dan MacInnis’ Marketing Advice for Small Businesses Podcast where we discussed social media, branding, and content marketing tips, strategy, and advice for small business owners and entrepreneurs.

Dan asked me some really insightful questions during the interview. A few of the ideas I was able to touch upon during the half-hour podcast come directly from my recent books, 30-Minute Social Media Marketing, Content Marketing For Dummies, and The Complete Idiot’s Guide to WordPress with a tidbit from Kick-ass Copywriting in 10 Easy Steps offered as well. If you listen to the interview, you’ll learn about the following and more:

Building your core branded online destination
No one cares about you.
Social media and content marketing are about pull marketing, not push marketing.
Your brand is a promise that sets consumer expectations.
Focused brands are the strongest brands.
The Brand Perception Snapshot Test
Mobile marketing

You can listen to the complete podcast here.

Image: stock.xchng

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.