I’m not sure if it was intentional or not, but the packaging for Coca-Cola’s new Sprite Green product looks a lot like a lemon juice bottle (at least from a distance). It could be an intentional subconscious connection to the “naturalness” of Sprite Green which does contain 5% lemon juice, or it may have been a mistake. Either way, it’s a nice package.
I suppose the bigger question is whether ten years from now we’ll learn that Truvia (the natural sweetener used in Sprite Green instead of sugar or an artificial sweetener) is actually bad for you, like saccharine and some other artificial sweeteners. That’s another story entirely though.
What do you think of the packaging for Sprite Green? By the way, here are some lemon juice bottles for comparison.
Hat tip to The DieLine for this post topic.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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