Staking Your Brand's Claim in the Digital World

The newest issue of Dan Schawbel’s excellent publication, Personal Branding Magazine, includes an article that I wrote called Staking Your Brand’s Claim in the Digital World. You can get a sneak peak of the new issue and learn how to subscribe to the magazine on Dan’s Personal Branding Blog.

Here’s an excerpt of my article, which ties in with my latest book, 30-Minute Social Media Marketing:

“A fundamental brand-building requirement in the 21st century is an online presence. Fortunately, you can stake your brand’s claim in the virtual world using the tools of the social Web without spending a lot of money. The key to success is to follow the three primary rules of brand building — persistence, consistency and restraint —in all of your online activities.”

Be sure to check out Personal Branding Magazine to read the complete article and learn about branding from a variety of experts. This issue includes interviews and content from Brian Solis, Brian Clark, and more!

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.