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Anna Farmery of The Engaging Brand interviewed me about business communications, and the interview is now available as a podcast here. Just click the “Play” button on the right side of the screen to listen. You can subscribe to The Engaging Brand show on iTunes. In the interview, Anna and I discuss:
- Has business writing changed over the last decade?
- Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world?
- How words are now important but it is harder for those words to stand out from the crowd.
- Tips on how to develop your writing skills
- How creating the message is like building a house!
- Is it about the words you use or how you construct the message?
- The importance of writing as though to your best friend.
- Which marketing trigger words work?
- How do you develop your writing style?
- Where does creativity come from – is it from the tools, the person or the message?
Share the post "Susan Gunelius Interviewed on The Engaging Brand Podcast"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Susan
It really was a true pleasure to speak with you, you managed to make business writing sound so simple and straightforward. You also didn’t just describe the why…but also the what and the how which for me was fantastic.
Thanks so much I thoroughly enjoyed our interview and hopefully we will speak again soon
Anna
Thank you, Anna. I’m a big advocate of “simple” marketing and branding, so any time I get a chance to talk about that aspect of copywriting and business writing is a great time for me! I hope the listeners find the conversation interesting and useful!