Susan Gunelius Talks Branding and Social Media Marketing with Stiletto Woman Magazine

The January/February 2011 issue of Stiletto Woman Magazine features an in-depth interview with Susan Gunelius, KeySplash Creative CEO and author of 30-Minute Social Media Marketing.

Following is a brief excerpt of the interview from the magazine article:

“Social media marketing is the biggest opportunity for businesses of all sizes to grow their brands. Social media gives businesses the ability to connect with more people around the world than ever before. It’s an opportunity to build relationships and create brand loyalty; which evolves into vocal brand advocacy, where you have people around the world talking about your brand—the kind of word of mouth marketing that you just can’t buy. It’s an opportunity that businesses are crazy to pass up. Consider this analogy: 10 years ago, before the social web existed businesses would have killed to get audiences of engaged people standing in front of them so they could talk to them; well we have that now, it’s just happening on the social web, and the audience is bigger than ever. Not leveraging that opportunity is crazy.”

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.