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The January/February 2011 issue of Stiletto Woman Magazine features an in-depth interview with Susan Gunelius, KeySplash Creative CEO and author of 30-Minute Social Media Marketing.
Following is a brief excerpt of the interview from the magazine article:
“Social media marketing is the biggest opportunity for businesses of all sizes to grow their brands. Social media gives businesses the ability to connect with more people around the world than ever before. It’s an opportunity to build relationships and create brand loyalty; which evolves into vocal brand advocacy, where you have people around the world talking about your brand—the kind of word of mouth marketing that you just can’t buy. It’s an opportunity that businesses are crazy to pass up. Consider this analogy: 10 years ago, before the social web existed businesses would have killed to get audiences of engaged people standing in front of them so they could talk to them; well we have that now, it’s just happening on the social web, and the audience is bigger than ever. Not leveraging that opportunity is crazy.”