Brand champions can be extremely powerful, and this week, I wrote an article that was published on the Yahoo! Advertising Blog about the ultimate brand champion – Hugh Hefner.
Here is a snippet from the article:
There is perhaps no other brand in the world which has been so closely aligned with a single person as Playboy has been with Hugh Hefner for over half a century. And there is no arguing the influence that a visible brand champion who truly lives and breathes a brand can have on the success (or failure) of that brand.
You can follow the link to learn more about brand champions and Hugh Hefner as the ultimate brand champion, and you can get my book, Building Brand Value the Playboy Way
Who do you think is the ultimate brand champion? Leave a comment and share your thoughts!
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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