Brand champions can be extremely powerful, and this week, I wrote an article that was published on the Yahoo! Advertising Blog about the ultimate brand champion – Hugh Hefner.
Here is a snippet from the article:
There is perhaps no other brand in the world which has been so closely aligned with a single person as Playboy has been with Hugh Hefner for over half a century. And there is no arguing the influence that a visible brand champion who truly lives and breathes a brand can have on the success (or failure) of that brand.
You can follow the link to learn more about brand champions and Hugh Hefner as the ultimate brand champion, and you can get my book, Building Brand Value the Playboy Way, for more information about branding lessons you can learn from Playboy.
Who do you think is the ultimate brand champion? Leave a comment and share your thoughts!