In an effort to raise more money to keep the $30 million per year Vatican Radio alive, the Vatican will begin accepting advertising. An Italian electricity company was the first to sign on to place ads on Vatican Radio, but the doors are open for advertisers around the world to snatch a piece of the Catholic media pie.
Frankly, I think the Vatican has bigger problems to focus on than trying to keep Vatican Radio alive. Selling advertising isn’t going to fix the bigger problems they face. Don’t get me wrong, I’m sure the spots will sell. But it’s a band-aid. What do you think?
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Follow Me:
