On Thursday night, I was watching The Daily Show with Jon Stewart when a commercial came on with many famous faces but little else, save the letter G at the end. I was left wondering, “What the heck was that?”
Apparently, I wasn’t the only one who had that reaction. However, I wasn’t one of the many people who Googled it afterwards. According to an article that I saw on AdAge.com yesterday, searches for “G” were on fire (“volcanic” actually) after the commercial debuted on January 1st (I know I’m late, my excuse is – I have 4-year old triplets).
Marketers are all abuzz about the commercial and questioning whether it’s a branding mistake that won’t generate ROI. What do you think? Is the new G commercial a hit or miss for Gatorade’s G product (yes, that’s who’s behind the mystery commercial)? Check it out below if you haven’t seen it yet.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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That sparked a “volcanic” response??? It’s JUST a beverage, I’m not fooled. All I was reminded of was a few years ago when it became fashionable for guys to call each other “G” instead of “guy”, like “Yo! G! How you doin’?”.
I think the answer is Simple! They asked a Question, Whats “G” thats all you really need to do to engage a prospect. I’m not surprised it was volcanic. I could use just one Volcanic search on Google! Good luck with the Triplets I’m an Identical twin.
I wonder what the triplets names are; do they rhyme; are they Identical; do they all want to be fed at once; do you dress them alike; are they all boys; are you worried about college expenses?
See Questions work, they make people think!