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Let me preface this post by saying I’m all for saving the environment. If every Hummer could be removed from the planet, I’d be very happy. However, I think the majority of consumers would have a hard time with the green product I came across online today – the Sinkpositive Sink Combo.
Apparently, the Sinkpositive Sink Combo can be fitted to the top of any toilet. Clean water from the toilet is filtered to the sink so you can wash your hands with it. Otherwise, that water would be wasted.
I think this product is an example of one where no matter how much marketing you do, it will be hard to change consumer perceptions. It’s hard to get past the fact that you’re washing your hands with water that touched the toilet. It’s a psychological leap that I can’t make, and I’d imagine I’m not alone.
What do you think? Would you wash your hands with water that touched your toilet? I’m reminded of that Seinfeld episode when Jerry’s girlfriend was mad at him and told him that something in his bathroom had touched the toilet, so he had to throw out everything in his bathroom.
Your thoughts…
Image: GreenandMore.com
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I actually think this is a good idea, but as you mentioned they have a hard sell to a lot of people, even if they focus on the fact that the water is not coming from the “bowl”. I’d still rather use this environmentally friendly device than follow the “green” practice of “if it’s yellow, let it mellow; if it’s brown, flush it down”.
One last thing; you can save a great deal of water per flush even on an older toilet by using a tank bank to displace more water in the tank or a float booster which allows less water to fill the tank before shutting off.
Grossss. Sorry, even in poor countries saving water comes second to personal hygiene and keeping germs away from hands. When you put this thing on the loo you’re approaching potential infection. Germs spread easily (especially when people don’t shut the lid!). I wouldn’t want to wash my hands on this!
Yeuk. That puts me off my Christmas chocolate and gingerbread.