Are You Overthinking Your Marketing?
November 11, 2009 · Print This Article
I have written many times about my preference for transparent marketing and an aversion to marketing buzz words and rhetoric. My motto is, cut to the chase. If I hear the word ‘paradigm’, I’m leaving. So I laughed out loud today when I came across a video published on Ad Freak, which was created by U.K.-based freelance animator and illustrator Joseph Pelling.
Joseph’s hilarious video pokes fun at the overthinking of the advertising and marketing creative process. I have to share it here.
I’m all for thinking out of the box, but you need to know when you’re getting in your own way.
haha. This is classic!
[...] appreciation to Key Splash Creative for sharing this video recently. I had to share it, because I think it speaks powerfully to how [...]
classic marketing… thanks for sharing this
Hi Christian, I’m glad you got a kick out of the video, too!
Samuel, yes, this sums up far too many brainstorming meetings I’ve been to in my life! Sad but true. Although, I remember the term “ideation session” being used instead of ‘brainstorming’ which was a big tip off that the meeting would be a complete waste of time.