I have written many times about my preference for transparent marketing and an aversion to marketing buzz words and rhetoric. My motto is, cut to the chase. If I hear the word ‘paradigm’, I’m leaving. So I laughed out loud today when I came across a video published on Ad Freak, which was created by U.K.-based freelance animator and illustrator Joseph Pelling.
Joseph’s hilarious video pokes fun at the overthinking of the advertising and marketing creative process. I have to share it here.
I’m all for thinking out of the box, but you need to know when you’re getting in your own way.