Copywriting is Not Just Smoke and Mirrors

copywriting is more than smoke and mirrors

What is copywriting? It’s simply the use of words to drive an audience (typically consumers) to action. More importantly, copywriting is one element of your marketing toolbox. To build awareness and recognition of your product or service and to ultimately drive sales, you can use a variety of marketing tools, including placing ads (that is, buying digital, television, radio, … [Read more...]

5 Rules You Can Break in Your Marketing Messages

marketing messages rules break copywriting

Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you're not breaking some grammar rules, you're probably not getting the best results---not even close. Why is breaking some … [Read more...]

4 Rights of Marketing

4 rights of marketing

The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you're pursuing, the 4 Rights of Marketing are critical considerations and components. They're the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and … [Read more...]

Social Media Marketing 2015 – How Did We Get Here?

social media marketing 2015

I'm often asked how and why social media marketing become so important. Believe it or not, social media marketing isn't revolutionary. It's evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let's take a closer look at how social media marketing became what it is today---a … [Read more...]

Don’t Make Customers Connect the Dots in Your Copywriting

copywriting connect dots

Your customers are busy. Don't make them play connect the dots when they see or hear your ads, read your content, and so on. They won't do it. Instead, they'll move on to another brand that will give them the information they want or need (even if they don't know they want or need it), and they'll never think about your brand again. You should never assume that consumers … [Read more...]