Which Comes First in Marketing – Words or Design?

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Ask a copywriter which comes first---words or design. Next, ask a graphic designer or web designer which comes first---words or design. Don't be surprised if you get two different answers. In general (because there are always exceptions), your words should come first and design second. That's because your copy is your message. While a design might capture your target … [Read more...]

Are You Breaking the First Tenet of Marketing?

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The first tenet of marketing applies to all aspects of marketing---from copywriting to branding and everything else you can think of. It's a simple rule, but it's amazing how many businesses and marketers break it every day. The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers' needs. In … [Read more...]

How to Build Your Small Business Brand with Social Media

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Recently, I was invited to appear in a podcast for Kimco Realty about using social media to build small business brands. Click here to listen to the full interview. During the interview, we covered a lot of topics related to branding and social media marketing. In just over 23 minutes, we discussed everything from optimizing your social media presence to leveraging social … [Read more...]

Starting a Blog with Susan Gunelius and the British Library

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How do you create a blog? What should you do first when you're starting a blog to leverage as a tool for social media marketing and content marketing? How do you use your blog for marketing purposes effectively? How do you increase traffic? Why do you need a blog for your business? These are just some of the questions I answer in my book, Blogging All-in-One For Dummies. I … [Read more...]

Leading in a Social World – Free Webinar Led by Susan Gunelius

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Today, I will be leading a webinar called Leading in a Social World as part of a free 4-day virtual event, The Leadership Summit, hosted by MACRO Recruitment. In my lecture, which is schedule for 6:30 p.m. Eastern Time on March 10, 2014, I’ll discuss how the leadership role in business has changed at the hands of the social web and how to develop a company culture that turns … [Read more...]