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Are you following the 7 Ps of Social Media to build your brand and business?
If you stick to the 7 Ps in all of your social media activities, you’ll be well-positioned to drive results. That’s because the 7 Ps of Social Media are tied directly to brand building.
A powerful brand can survive any micro- or macro-environmental obstacle, so developing your social power is a natural extension of long-term, organic, and sustainable brand growth.
The 7 Ps of Social Media are:
- Perception
- Predominance
- Progression
- Proof
- Prevalence
- Prominence
- Power
Take a look at the infographic below for all of the details. The information in the infographic came from my books, 30-Minute Social Media Marketing and Content Marketing for Dummies.
Keep in mind, achieving social media success means different things to different people. Don’t measure success by number of followers or influence scores. Instead, identify your brand and business goals, and then create a social media strategy that is rooted in the three primary steps of branding and the 7 Ps of Social Media introduced in the infographic. Your progress in meeting those goals is your most important performance metric.
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Thanks for the post. This infographic provides great advice and things to build upon if your new to the social media marketing culture.
Great tips! Social media has/is becoming one of the more viral forms of marketing. It’s a sure fire way to connect to your audience and get on their level.