Share the post "10 Advertising Words to Avoid in 2009 on Today Show Website"
KeySplash Creative President and CEO Susan Gunelius recently wrote an article about the 10 Advertising Words to Avoid in 2009.
First published on Entrepreneur.com earlier this month, the article has been picked up by another of other websites including the Today Show, MSNBC, Washington Post, Yahoo Finance and Yahoo Small Business.
Follow the links to read the article to make sure you know which words to steer clear of in the coming year.
Image: Today Show
Share the post "10 Advertising Words to Avoid in 2009 on Today Show Website"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Susan,
I totally agree with what you said in the article. I have a list of my own that I’m compiling to share with my podcast listeners and blog readers in January.
People tend to overuse words, thinking it makes them seem hip. They also use worthless words. As a former newspaper editor, I’ve learned to say a lot in few words. I wish more people would learn to do that.
But, put me down as being on your side in this debate.