I have written many times about my preference for transparent marketing and an aversion to marketing buzz words and rhetoric. My motto is, cut to the chase. If I hear the word ‘paradigm’, I’m leaving. So I laughed out loud today when I came across a video published on Ad Freak, which was created by U.K.-based freelance animator and illustrator Joseph Pelling.
Joseph’s hilarious video pokes fun at the overthinking of the advertising and marketing creative process. I have to share it here.
I’m all for thinking out of the box, but you need to know when you’re getting in your own way.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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haha. This is classic!
classic marketing… thanks for sharing this
Hi Christian, I’m glad you got a kick out of the video, too!
Samuel, yes, this sums up far too many brainstorming meetings I’ve been to in my life! Sad but true. Although, I remember the term “ideation session” being used instead of ‘brainstorming’ which was a big tip off that the meeting would be a complete waste of time. 😉