Every email marketing message must deliver on the promise of your subject line by providing relevant details. To do that successfully, your messages should contain five key elements: power, personalization, description, trust, and persuasion. Let's take a closer look at each one so you can write messages that convert. 1. Be Powerful Always start your emails with your most … [Read more...]
How to Make Email Marketing More Meaningful and Get Better Results
Email marketing is one of the most powerful strategies in your marketing plan because it puts you in complete control of how, when, and what you can communicate to an audience who has opted in to receive messages from you. They demonstrated that they want to hear from you and trust you by subscribing to your list, and it’s up to you to keep that trust by meeting their … [Read more...]
10 Easy Ways to Use Dynamic Content in Your Email Marketing Campaigns
Adapted from Ultimate Guide to Email Marketing for Business by Susan Gunelius (Get it on Amazon and through all national book sellers) Imagine how long it would take you to send different email messages to every segment of your email marketing list. That kind of manually-intensive process could take a very, very long time! However, if you’re using an email marketing tool … [Read more...]
Using Personalization and Dynamic Content in Email Marketing
The following is adapted from my latest book, Ultimate Guide to Email Marketing for Business. One of the best ways to improve your email marketing results is through personalization and the use of dynamic content. What is Personalization in Email Marketing? Personalization refers to editing content within your email messages for specific recipients. For example, you could … [Read more...]
9 Easy to Use Email Conversion Funnels for Lead Acquisition, Nurturing and Conversion
There are three main purposes for email marketing programs - to acquire new leads, to nurture those leads, and to convert those leads into customers by making a sale. Businesses create a variety of email campaigns and messages to help them push prospects through the overall marketing funnel from leads to customers, and building email conversion funnels is a key tactic to do … [Read more...]
- 1
- 2
- 3
- …
- 57
- Next Page »
