Apple's iPhone - It's an Instrument, Too!

Who knew when Apple released the iPhone to much fanfare that it would be where it is today? Sure, it seemed obvious that it would change the cell phone market. The touch screen is great, and everything with that little Apple logo immediately seems cooler than any other similar product, but who new the term “iPhone app” would permeate our culture to rival Twitter in terms of being buzzworthy?

And who would have thought that the iPhone can also be used as an instrument? But alas, there’s an app for that. It’s like the Swiss Army Knife of telephonic gadgetry!

According to an article from The Register, musician Gary Go has a new stage show the likes of which have never been seen before. He’s heading out on tour with just one instrument — his iPhone. He’ll be performing at Wembley in London in July — just a guy and his iPhone. Whatever happens while Gary Go and his iPhone are on tour, it’s great publicity for Apple.

Your thoughts?

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

Comments

Scott says

April 28, 2009 at 9:04 am

I loved your statement about it being “the Swiss Army Knife of telephonic gadgetry”, but can it slice, dice and julienne fries? I’m not sure how I feel about a musician who doesn’t actually play and instrument, although I could just be iPhone prejudiced and jealous (I don’t own one). Don’t get me wrong, I’ll watch some of the show when it’s posted up on YouTube.
Tia Hayes says

April 30, 2009 at 4:37 pm

“the Swiss Army Knife of telephonic gadgetry”… so true so true

Hi Susan!! How are things? I presume very well.
Susan Gunelius says

April 30, 2009 at 8:14 pm

Tia! It’s wonderful to hear from you! How are things at HSBC? Send me an email (susan@keysplashcreative.com) when you can and give me an update on your life!
Becci Snow says

May 6, 2009 at 7:29 am

Having seen Gary performing a couple of tracks using just the iPhone it’s actually quite interesting and incredible…….but he is a musician who plays instruments as well…mainly keys but also guitar….and he will be doing so when on tour with Take That. He’ll just be doing a couple of songs with the iPhone and will be doing other songs with his band.