In my most recent article on Entrepreneur.com, I share 5 steps to promote your business blog through Facebook, LinkedIn and social networking tools to build your brand and business. The tips come directly from my book, "The Complete Idiot's Guide to WordPress." In the article, I explain, "Building an audience from scratch for your blog doesn't always happen overnight. … [Read more...]
Social Media, Branding, and Content Marketing for SMBs
This week, I participated in Dan MacInnis' Marketing Advice for Small Businesses Podcast where we discussed social media, branding, and content marketing tips, strategy, and advice for small business owners and entrepreneurs. Dan asked me some really insightful questions during the interview. A few of the ideas I was able to touch upon during the half-hour podcast come … [Read more...]
30-Minute Social Media Marketing on Radio America’s Business Owner’s Toolkit Podcast
On Radio America's popular Business Owner's Toolkit Podcast, host Greg Corombos interviewed me about my book, 30-Minute Social Media Marketing, and we talked about the keys to successful social media use by small businesses. During the podcast, I offered insights on how to establish quality relationships and why your strategy for building contacts should integrate many of … [Read more...]
Complete Idiot’s Guide to WordPress Now Available
My new book, The Complete Idiot's Guide to WordPress, is now available from all online and offline booksellers, including Amazon, Barnes & Noble, Borders, and so on. The Complete Idiot's Guide to WordPress is intended to be a beginner's guide to using both WordPress.com and WordPress.org, but it also includes a great deal of advanced information. Since the book is … [Read more...]
6 Easy to Follow Twitter Do’s and Don’ts
I shared some Twitter do's and don'ts from my book, 30-Minute Social Media Marketing, on Bloomberg's BusinessWeek.com this week that the KeySplash Creative blog audience might find useful. Follow the link to read the complete Twitter Do's and Don'ts article. An excerpt follows: Don't overpromote. Stick to the 80-20 rule of marketing. Spend 80 percent or more of your Twitter … [Read more...]
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