Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

May 18, 2010 By Susan Gunelius

Fight, Flight or Flood – How to Respond to a Negative Online Buzz about You or Your Business

People talk about things that are meaningful to them. They've been talking about products, brands, businesses and people offline since the first means of communication were created. Therefore, it's not surprising that people today talk on the social Web. The global conversation is loud and powerful, and it can positively or negatively affect your, your brand, and your … [Read more...]

May 10, 2010 By Susan Gunelius

Harnessing the Power of Social Media – Interview with Susan Gunelius

Susan Gunelius was featured in a new interview for XLRQ Radio's Embrace the Noise program where she discussed how companies, entrepreneurs, and organizations can tap into the power and reach of social media to effectively build brands, relationships and business. … [Read more...]

May 3, 2010 By Susan Gunelius

5 Guaranteed Ways to Establish Your Reputation as an Expert via Social Media

My newest article on Forbes.com is called 5 Guaranteed Ways to Establish Your Reputation as an Expert in Your Field via Social Media and explains the 5 simple steps you need to take to build your online brand. Those five steps are: Publish shareworthy content. Go multimedia. Leverage the features of social media tools. Join organizations and groups that actively … [Read more...]

April 26, 2010 By Susan Gunelius

5 Tips for Quick Social Media Marketing Success

My newest article on Entrepreneur.com is called 5 Tips for Quick Social Media Success and it offers five key things you need to do both behaviorally and strategically to boost your social media marketing success. Following is tip #5 from the article: Don't try to keep up with the Jones'. Just because your competitor is doing something on the social web doesn't mean that … [Read more...]