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Weekly Wrap-up — Marketing, Branding and More

Check out Susan Gunelius' articles and posts published across the Web this week: Corporate Branding and Marketing Early Adopters have Significant Influence on Brand Success Potato Chips and Flickr - A Happy New Social Media Marketing Tactic Are You Talking to the Right People about Your Brand Online? Women in Business and Careers Inspiring Women Business … [Read more...]

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Time to Define Your Personal Brand

I just started writing for the Forbes.com Work in Progress blog, and I wanted to share my first article here with the KeySplash Creative Conversations audience since it's related to marketing. The article is called Define Your Personal Brand and discusses the importance of developing your personal brand image, message and promise online. Follow the link above to learn … [Read more...]

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DHL Packaging Goes Glam for Fashion Week

Would you wear packing materials as clothes?  In a clever campaign tied to DHL's sponsorship of Fashion Week last month, top fashion designers created haute couture designs made entirely from DHL packing materials. A photo shoot featuring models showing off the original garments and live models wearing them at Fashion Week created an integrated campaign that looked like an … [Read more...]

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10 Common and Effective Emotional Triggers to Boost Your Copywriting

My latest article for Entrepreneur.com has been published.  This time, I explain how appealing to consumers' emotional triggers can make your copywriting more effective, which is something I go into in greater detail in my book, Kick-ass Copywriting in 10 Easy Steps. You can follow the link to read my article on the Entrepreneur website: 10 Common and Effective Emotional … [Read more...]

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PETA Launches Distasteful Tiger Woods Ad

I've written about my disliking of PETA's marketing strategies in the past (you can read those posts here, here and here).  This week, PETA launched a new billboard ad that truly takes the cake in terms of being downright distasteful. Unless you've been living under a rock, you've probably heard about Tiger Woods' infidelity.  PETA seems to have decided that Tiger Woods' … [Read more...]

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