I write about corporate branding for a fantastic organization called Corporate Eye, and this week, I published a list of what I think were my 20 must read blog posts about branding that I wrote for the Corporate Eye blog in 2009. While I can't republish the articles here on KeySplash Creative Conversations, I can provide the link to my list of the top 20 must read branding … [Read more...]
KeySplash Creative Blog Included in Junta42 List of Top 42 Content Marketing Blogs
I'm happy to announce that the KeySplash Creative blog has once again been included in the Junta42 list of the Top 42 Content Marketing Blogs. Over 300 blogs were included in this quarter's review, and the top 42 are: Online Marketing Blog Web Ink Now EyeCube Convince and Convert Copyblogger PR 2.0 TippingPoint Labs Marketing … [Read more...]
5 Most Listened to Podcasts in 2009
Anna Farmery of The Engaging Brand blog and podcast published a list of the 5 most listened to podcasts that she hosted in 2009, and I'm happy to announce that one of the podcasts that I particpated in with Anna ranked at the top of the list. In this particular podcast, I spoke with Anna about my book, Kick-ass Copywriting in 10 Easy Steps, and the craft of creating … [Read more...]
10 Reasons Your Marketing Messages Stink
My latest article is live on Entrepreneur.com. It's called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to. You can check it out here. What do you think is the main reason marketing copy is ineffective? Leave a comment and share your thoughts! … [Read more...]
There’s a Brand Opening in Hollywood – Who Can Fill Oprah’s Shoes
Calling all females in Hollywood! Oprah Winfrey announced she is leaving the Oprah Winfrey Show after 25 years as the face of afternoon television for women -- a role that helped position her as one of the most powerful women in entertainment and the world. The official end to her run as the queen of daytime TV is scheduled for September 9, 2011 -- plenty of time to position … [Read more...]
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