I'm feeling a bit nostalgic today after reading two recent articles. The first was published on AdWeek about MTV's new plans to revive MTV.com by making it a more social and entertainment-news focused online destination to compete more closely with sites like Yahoo!'s OMG and AOL's Popeater.com. And the second was published in the New York Times and discussed how great VH1 is … [Read more...]
United Breaks Guitars – YouTube to the Rescue
First the backstory -- In Spring 2008, musician Dave Carroll took a United Airlines flight heading toward Nebraska for a 1-week tour. Due to carry-on bag restrictions, he had to check his $3,500 Taylor guitar. While sitting on the tarmac, another passenger brought everyone's attention to the United Airlines baggage handlers who were throwing Carroll's guitar (among other … [Read more...]
Staples Salutes the Most Wonderful Time of the Year in Classic Commercial
The classic Staples commercial that reminds parents everywhere how much we love the phrase 'back to school' is back. My triplets are heading off to Kindergarten this year, and I'm finally able to fully appreciate this ad's creative genius. Enjoy! … [Read more...]
Create Loyal Brand Advocates – 7 Steps to Advertising Success
My latest article on Entrepreneur.com is called Create Loyal Brand Advocates - 7 Steps to Advertising Success. In the article, I discuss the seven steps that businesses need to understand and follow in order to develop a long term, successful brand building strategy supported by effective marketing communications. Follow the link above to read the complete article. … [Read more...]
How to Effectively Market Your Small Business in a Downturn Economy Webinar
KeySplash Creative President and CEO Susan Gunelius will join a panel of marketing professionals in leading a webinar sponsored by Network Solutions on August 26, 2009 from 12:00 PM - 1:00 PM Eastern Time. The panel is called 'How to Effectively Market Your Small Business in a downturn Economy' and Susan will be joined by Jay Ehret of The Marketing Spot and Jay Berkowitz of … [Read more...]
- « Previous Page
- 1
- …
- 24
- 25
- 26
- 27
- 28
- …
- 57
- Next Page »
