Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

August 11, 2009 By Susan Gunelius

Idealist vs. Pragmatic Marketers

In my post yesterday, Take the Test - Are You Left-Brained or Right-Brained, I asserted that marketers generally fall into two categories: creative, right-brained marketers or analytical, left-brained marketers. Today, I'm going to elaborate on that theory by saying that marketers can also be broken down in a similar manner as pragmatic marketers vs. idealistic … [Read more...]

August 9, 2009 By Susan Gunelius

Take the Test – Are You Left-Brained or Right-Brained?

Marketers typically fall into one of two categories -- the more creative, left-brained marketers and the more analytical right-brained marketers. There is an image that circulates around the Web every few months tah will tell you in seconds whether you're left-brained or right-brained. Give the test a try by looking at the female figure dancing in the picture below. Is she … [Read more...]

July 30, 2009 By Susan Gunelius

KeySplash Creative Conversations Included in Junta42 List of Top 42 Content Marketing Blogs

For the second quarter in a row, KeySplash Creative Conversations made it onto the list of Junta 42 Top 42 Content Marketing Blogs. This quarter’s update to the list included a record 276 blogs, up from 224 last quarter. According to the Junta 42 website, "the Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. … [Read more...]

July 25, 2009 By Susan Gunelius

Building the Perfect Website

I've been giving a lot of thought about online content lately. One of the terms I often use when discussing online content and marketing with my clients is the shift that happened many years ago with the birth of the social Web that is at the forefront of the online environment today and still growing -- that is moving from destination-centric to audience-centric in web … [Read more...]

July 16, 2009 By Susan Gunelius

The Evolution of CONsumers to PROsumers

The term "prosumer" isn't a new one. It's been around the marketing world for years, but in today's world of the social web, it has taken on a new importance that marketers can't ignore. The term "prosumer" has transformed from "professional consumer" to "product and brand advocate". Rather than simply "consuming" products, people are becoming the voices of those products … [Read more...]