Susan Gunelius will lead a webinar for The Human Capital Institute and sponsored by Taleo on July 7, 2009 at 12:00 Eastern time called "Getting More for Your Money - Leveraging Technology to Improve Your Employer Brand." This is a free webinar, which you can register for through the Human Capital Institute website. The Human Capital Institute (HCI) is a nonprofit … [Read more...]
Free eBook from Newstex – The Truth about Blog Syndication
I wrote an ebook for one of my clients, Newstex, which is now available for free download on the Newstex website. It's called The Truth about Blog Syndication, and its purpose is to teach bloggers the facts about licensed blog syndication (which Newstex offers) versus free and ad-supported blog syndication. There is actually a very big difference, and many of the myths about … [Read more...]
Bad Logos
I have to give a hat tip to ArtistMike.com for putting together a great list of bad logos. It's an amusing and unfortunate display of logo design gone terribly wrong, and the lessons to learn are these -- hire a professional logo designer to create your logo and be sure to show it to many people before launching it to make sure there's nothing you haven't missed in terms of … [Read more...]
Geoff Rosenbaum of the Principle Group on Branding – Part 3
Time for part three from a series of posts from Geoff Rosenbaum, Executive Vice President of Principle Group, an international branding company headquartered in the United Kingdom that recently opened a new U.S. office in Tennessee. You can follow the link to read Part 1 of Geoff’s branding series and to read Part 2 of Geoff's branding series. The moment you roll out a … [Read more...]
Online Video Advertising Tips
My newest article is now live on Entrepreneur.com. This month, I wrote about online video advertising, which is a great opportunity for businesses to connect with the rapidly growing online audience that actively watches online video. You can read the article here and start thinking about how you can add online video advertising into your own business' marketing plan or … [Read more...]
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