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October 31, 2008 By Susan Gunelius

Saw Creators Want Your Blood – Really

"For 4 years, Saw has been dedicated to drawing your blood.  This year, we want more of it." That's the intro line in a new PSA from the American Red Cross and the creators of the Saw movie franchise, Lion's Gate.  It's the 4th annual Halloween blood drive from the teams from horror flick Saw and the American Red Cross.  Each year, the Red Cross partners with Saw creators to … [Read more...]

Filed Under: Advertising, Blog Tagged With: Advertising, american red cross, public service announcement, red cross psa, saw, saw blood drive, saw psa

October 31, 2008 By Susan Gunelius

HP on the Right Digital Marketing Track if CMO Has His Way

I found a snippet of a presentation by HP CMO Mike Mendenhall on AdAge.com today that I have to share.  If you haven't seen it yet, follow the link above and check it out.  Mendenhall took the words right out of my mouth. I'm a big proponent of integrating digital media fully into your marketing plan and leveraging consumers to grow your brand through digital media.  Those are … [Read more...]

Filed Under: Blog, Branding, Social Media Tagged With: ana, ana conference, brand strategy, digital media, hewlett packard, hp, hp cmo, Marketing Strategy, mike mendenhall

October 30, 2008 By Susan Gunelius

Trifold Brochure for Frank’s Bookkeeping

KeySplash Creative recently completed an exciting copywriting project for Frank's Bookkeeping out of Northern New Jersey.  The owner wanted a brochure to announce the company's new services to businesses operating out of virtual offices. KeySplash Creative worked closely with Frank's Bookkeeping to create compelling messages that would show potential clients how they can … [Read more...]

Filed Under: Blog, Recent Projects Tagged With: advertising writing, brochure writing, Copywriting, marketing writing, professional copywriter

October 28, 2008 By Susan Gunelius

Welcome to KeySplash Creative Conversations

Welcome to KeySplash Creative Conversations - the blog of KeySplash Creative, Inc. Here you'll hear from KeySplash Creative President & CEO Susan Gunelius as she discusses what's going on in the world of marketing, branding, copywriting and advertising. So pull up a chair and join the conversation! … [Read more...]

Filed Under: Blog, KeySplash News Tagged With: advertising blog, branding blog, copywriting blog, creative blog, keysplash creative, marketing blog, susan gunelius

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