Email marketing - you know you should be doing it. You've read the articles and heard the experts say how important connecting with your audience via email is to growing your business. This isn't the first time that you've heard a phrase like, "The power is in your list." There's a reason why everyone is talking about email marketing. It works. Gone are the days when … [Read more...]
5 A/B Tests that Increase Landing Page Leads
As in life, nothing in marketing is guaranteed, but there are some tried and true tactics that have a greater likelihood of success than others. When you use A/B testing of landing page components that have been found repeatedly in research to be effective, then you have a good chance of boosting your landing page leads when you test them on your own pages. Some A/B tests … [Read more...]
5 Secrets to Recreate the Marketing Magic of Harry Potter
The story of the business and marketing of Harry Potter is a unique one. After all, this is a brand that changed the publishing world. This year, 26 years after the idea of Harry Potter formed in J.K. Rowling's mind, the eighth book in the series people across the globe fell in love with was launched. While the fanfare might not have been quite as loud in 2016, there certainly … [Read more...]
The Playboy Brand in China
Recently, I did an interview about the Playboy brand in China. The interviewer had a specific angle he wanted his story to take, and my responses didn't match that angle. Therefore, only one sentence of my interview was actually included in the article. I don't want what I believe is the real story to go untold, so I'm publishing my responses to the questions I was asked … [Read more...]
Features vs. Benefits – Why They Matter in Copywriting
A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons your product is the best available and better than your competitors' products based on the added value it provides to consumers. The key to success is for you to fully understand … [Read more...]
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