Have you checked Google Places (formerly called the Google Local Business Center) to make sure your business is listed and listed accurately? You can log into Google Places with your Google account username and password (you already have one if you use Gmail or another Google tool) and then add your business or claim your business listing. Each business listing includes the … [Read more...]
Own Your Business Decisions
My new article on Forbes.com is called Own Your Business Decisions that offers some thoughts for women working in the field of business about using your intuition and analytical senses to make decisions and then take responsibility for those decisions. Ladies, you have intuition, use it! But do so sensibly. Follow the link above to read the full article. … [Read more...]
The Ultimate Brand Champion – Hugh Hefner
Brand champions can be extremely powerful, and this week, I wrote an article that was published on the Yahoo! Advertising Blog about the ultimate brand champion - Hugh Hefner. Here is a snippet from the article: There is perhaps no other brand in the world which has been so closely aligned with a single person as Playboy has been with Hugh Hefner for over half a century. … [Read more...]
Weekly Wrap up – Marketing and Branding
Check out Susan Gunelius' articles and posts published across the Web this week: Corporate Branding and Marketing Branding from Within: The Importance of Internal Brand Building Brands Really Can Connect with Consumers through Online Video Ads Apple and Google - Friends or Foes? Copywriting 3 Ways to Move Consumers to Action … [Read more...]
How to Create a Sense of Urgency in Marketing Messages
I write about the topic of creating a sense of urgency and motivating consumers to action through your copywriting extensively in my book for small business owners and beginner copywriters, Kick-ass Copywriting in 10 Easy Steps, where I explain that crafting effective calls to action is a talent that you can learn. My newest article on Entrepreneur.com gives 3 useful tips to … [Read more...]
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