KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

You are here: Home / Blog

By

Why No One Believes GM, Ford and Chrysler Deserved Bailouts

Months ago, I published a post on another blog I write for about the fate of GM, Ford and Chrysler.  I received a lot of negative comments on that post from people who disagreed with my assertion that mismanagement brought about the failure of the Big 3 U.S. auto manufacturers -- specifically, focusing on short term gains rather than long term strategy. It's a trap that … [Read more...]

By

Sneak Peak – Building Brand Value the Playboy Way

KeySplash Creative President and CEO Susan Gunelius' newest book, Building Brand Value the Playboy Way, will be released this month in the United Kingdom and in October in the United States. You can read an excerpt of Building Brand Value the Playboy Way from the book's Introduction on Entrepreneur.com. When I started writing this book, I already viewed Hugh Hefner as the … [Read more...]

By

Burger King Bets on Tony Stewart and a Polygraph Test

Burger King's newest celebrity endorsements are coming from NASCAR driver Tony Stewart.  I just saw my first Burger King commercial starring Tony Stewart this week, and it wasn't bad.  Considering how popular NASCAR is, I'd imagine the pairing of a popular driver with fast food is decent. Then I heard that Tony Stewart is taking a live polygraph test online where he will be … [Read more...]

By

9 Reasons to Sign up for the GrowSmartBiz Conference

Some of you might know that I'm on the Network Solutions Social Web Advisory Board, so sometimes I get emails from them announcing events and webinars.  Today, I received an email about the upcoming GrowSmartBiz Conference in Washington, D.C. on September 29, 2009 along with a discount code to get two registrations for $99 (a $500 discount) that I'm happy to share with … [Read more...]

HOME | ABOUT | SERVICES | BLOG | CONTACT